Time Tailor

The Time Tailor Platform

The industry standard for broadcast quality video time optimization. Time Tailor technology optimizes video runtime to seamlessly insert new ad spots, shrink content runtime without cutting scenes, expand content to fill program slots, and remove satellite delay in live studio-remote broadcasts. The Time Tailor platform has over a decade of proven capability in meeting the stringent quality and performance requirements of leading Hollywood studios and broadcast TV networks.

Our patented technology digitally processes frame accurate time optimization while maintaining synchronization and quality of the video, audio, and closed captioning. The Time Tailor suite of products provides users the ability to target specific segment times and leave other program segments unchanged, i.e., advertising, promos, credits. The Time Tailor product suite provides a level of flexibility, efficiency, innovation and quality that is unprecedented and truly unique.

Broadcasters, cable and satellite providers, post production, and other commercial program distributors can tailor the content runtime for their specific purposes while maintaining the quality of the content. The Time Tailor platform is a proven time optimization solution with 15 years history of generating high-quality results on movies, sitcoms, syndicated programs, and live broadcasts.

Prime Image’s time optimization occurs in real-time without pre-recording, pre-processing, video compression, or compromising the integrity of the program, using a process that is virtually undetectable to viewers. The amount of additional time and the time duration over which it is added or removed is programmable through the Time Tailor product suite, third party edit controllers, or play-out automation system providing maximum flexibility for customers.


For Live to Air applications (Patented)

  • The Time Tailor is integrated into a customized automated playout system at the customer’s broadcast center
  • Playlists, ad insertions and as-run logs are automatically updated
  • Customer can opportunistically insert new advertising spots, breaking news, PSA’s in real time and manage to the clock without deleting program content (including live events or pre-recorded programs)

Elastic mode for Satellite Delay removal (Patent pending)

  • The Time Tailor is integrated into a customized automated workflow process at the customer’s studio
  • Time Tailor dynamically processes the required changes (time reduction/time expansion) in the video signal of the primary feed and the remote feed to minimize or eliminate the on air pause before the video signal is transmitted to the viewer.