The Power of the Cloud for Broadcast & Streaming
Modern cloud solutions are quickly transforming the broadcast world and rapidly-evolving streaming market. As content owners, broadcasters, and streamers look to create more efficient, scalable, and cost-effective workflows, cloud-based solutions are increasingly replacing the historical “on-prem only” approach many were so entrenched in. So let’s take a closer look at cloud-based production’s challenges and benefits. […]
Maximizing Content Monetization for the Holidays
The holidays are just around the corner, meaning two things — a rise in video content viewership and increased spending. In fact, consumer spending, especially in the U.S., is showing signs of incredibly healthy growth, with the 2024 holiday season expected to reach a record-breaking $1.372 trillion. According to Nielsen, streaming platforms continue to dominate […]
The Ultimate Guide to Advertising-Based Video on Demand (AVOD)
Content owners considering the best way to maximize the earning potential of their library have a dizzying array of options — and acronyms — to choose from. Understanding the differences between AVOD, SVOD, TVOD, and FAST is critical to your monetization strategy. In this article we’ll take a deep-dive into Advertising-Based Video on Demand (AVOD). […]
Strategies for Maximizing Video Content Monetization with FAST, AVOD, and CTV
In the ever-evolving landscape of media and entertainment, streaming video has become the most powerful tool for engaging audiences. For content owners, especially those in broadcast or leveraging FAST (Free Ad-Supported Streaming TV), AVOD (Advertising-based Video on Demand), and CTV (Connected Television) channels, the primary challenge is transforming that engagement into revenue. With competition on […]
The Ultimate Guide to Free Ad-Supported Streaming TV (FAST)
Access to high-speed internet has changed the landscape for consumers who want control over when and how they watch their favorite programming. 95% of Americans have access to a 10 Mbps connection, and 80% have access to 1 gigabit. That means a significantly lower dependency on (and tolerance for) over-the-air (OTA), broadcast television. So where […]
