The Power of the Cloud for Broadcast & Streaming
Modern cloud solutions are quickly transforming the broadcast world and rapidly-evolving streaming market. As content owners, broadcasters, and streamers look to create more efficient, scalable, and cost-effective workflows, cloud-based solutions are increasingly replacing the historical “on-prem only” approach many were so entrenched in. So let’s take a closer look at cloud-based production’s challenges and benefits. […]
Maximizing Content Monetization for the Holidays
The holidays are just around the corner, meaning two things — a rise in video content viewership and increased spending. In fact, consumer spending, especially in the U.S., is showing signs of incredibly healthy growth, with the 2024 holiday season expected to reach a record-breaking $1.372 trillion. According to Nielsen, streaming platforms continue to dominate […]
The Ultimate Guide to Advertising-Based Video on Demand (AVOD)
Content owners considering the best way to maximize the earning potential of their library have a dizzying array of options — and acronyms — to choose from. Understanding the differences between AVOD, SVOD, TVOD, and FAST is critical to your monetization strategy. In this article we’ll take a deep-dive into Advertising-Based Video on Demand (AVOD). […]
The Ultimate Guide to Free Ad-Supported Streaming TV (FAST)
Access to high-speed internet has changed the landscape for consumers who want control over when and how they watch their favorite programming. 95% of Americans have access to a 10 Mbps connection, and 80% have access to 1 gigabit. That means a significantly lower dependency on (and tolerance for) over-the-air (OTA), broadcast television. So where […]
FAST, AVOD, SVOD, & TVOD: Know the Differences in Streaming Channels
The OTT (over-the-top) and streaming video market has completely transformed the landscape of the modern entertainment industry. Globally, the OTT market is projected to reach $462 billion by 2027, more than doubling in value since 2022. Success with OTT, and effective planning of your content and advertising strategies, will depend on your understanding of the […]
